The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.
This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.
Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.
URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance.
Choosing the Right Flour
Chef Ai emphasizes the importance of selecting the appropriate flour for each recipe. “URC Flour offers a diverse range, from the versatile All-Purpose Flour to the robust Hard Flour for breads and the delicate Cake Flour for pastries,” she explains. “Understanding the characteristics of each variant is crucial for achieving the desired texture and outcome” added Chef Ai. She often recommends using URC’s hard flour for breads that need a good rise and chew, and their cake flour for light and airy cakes.
Chef Ai conducted live baking demonstrations together with other expert bakers,showcasing their signature recipes and innovative techniques, all using URC Flour. Attendees were able to witness firsthand the URC Flour quality products featuring DAISY, GLOBE, CONTINENTAL, SAMPAGUITA, BLEND 100 and CATTLEYA among others.
The baking demonstration also features baking equipment from Vesmach Hyundai Home Appliances while ingredients for the delicious baked goods are courtesy of Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc. and Neco Philippines, Inc.
In collaboration with URC Flour, Chef Ai curated a selection of recipes, featuring both classic favorites and modern creations,that were given to booth attendees to take home and recreate.
URC Flour: A Partner in Success
Chef Al’s passion extends beyond her own creations. She believes in sharing her knowledge and inspiring others to embark on their baking journeys. “Baking is a gift that should be shared,” she says. “Through my partnership with URC Flour, | hope to empower bakers of all levels to create delicious memories.” Chef Ai’s partnership with URC Flour is a testament to the brand’s commitment to quality and its dedication to supporting the baking community. “URC Flour is more than just an ingredient; it’s a partner in my baking journey,” she concludes.
Press Release