Mum Shares: Chef AI’s Baking Secrets With URC Flour

The FCBAI Bakery Fair is back, and this year, the theme “RISE and Shine” couldn’t be more fitting with thousands of bakers from different parts of the world flocked to the World Trade Center for a 3-day baking exhibit.

This year’s fair is a celebration of resilience and innovation in the baking industry, a testament to the bakers who have weathered challenges and emerged stronger. URC Flour Brand Ambassador Chef Aileen Asilom more popularly known as Chef Ai, graced this year’s Bakery Fair and led the bakery demonstration at the URC Flour booth.

Chef Aileen’s story is one of inspiration. From her modest beginnings, fueled by a deep love for baking, she has risen to become a respected figure, known for her dedication to sharing her knowledge and empowering fellow bakers. Her journey resonates with many, making her the perfect face for URC Flour, a brand committed to providing quality ingredients for every baker’s dream.

URC Flour’s booth concept “SIKAT” reinforced the RISE and SHINE theme of this year’s Bakery Fair. Chef Ai’s path to being a successful baker is a story itself of passion and perseverance.

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Mum Eats: Discover a New Way to Experience Spice with Kenny Rogers Roasters’ Flamin’ Hot Pepper Roast

Turn up the heat with the hottest sensation to come out of Kenny Rogers Roasters: The Flamin’ Hot Pepper Roast and Ribs. The new recipe goes beyond the usual thrill that you get in spice; it takes your taste buds on a flavorful journey with a combination of spicy, tangy, zesty, and savory. It’s an exciting new way to enjoy your Kenny Rogers favorites.

The new Flamin’ Hot Pepper Roast and Ribs just heats different, as it can elevate your dining experience with its balanced flavor and addicting kick of spice at the end—as if you’re on an exciting trip. This product line is guaranteed to bring a unique adventure to even the most seasoned of spicy food lovers.

Discover a new way to experience spicy:

mum eats, foodie finds, food, food tips and tricks, food musings

The signature favorite roasted chicken is now marinated in herbs and spices, basted in a fiery hot pepper sauce.

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Mum Eats: Improving Iron Intake To Boost Filipinos’ Overall Wellbeing

Latest data from the Food and Nutrition Research Institute {FNRI} 1 , as shown in the 2021 Expanded National Nutrition Survey, found that the prevalence of anemia has been steadily decreasing in the Philippines. However, it remains to be a public health concern as it continues to affect 10.4 percent of all Filipinos, especially among high-risk groups such as young children and pregnant women. The most common cause of anemia is iron deficiency. MAGGI, the trusted ally of homecooks, calls on continued public and private efforts to ensure adequate iron intake, especially among children, to prevent the long-term effects of iron deficiency on Filipinos’ health.

The World Health Organization {WHO} believes that deficiencies in micronutrients such as iron can be prevented through comprehensive strategies that focus on micronutrient supplementation, school or community-based feeding programs, nutrition education to promote a balanced diet, and food fortification. 2

Under the MAGGI Sarap Sustansya Advocacy, MAGGI has ongoing partnerships with the Department of Education {DepEd} and the Department of Agriculture-Bureau of Plant Industry {DA-BPI} to increase Filipinos’ understanding of a diversified diet, and the importance of including excellent sources of iron such as lean meats, poultry, legumes, and dark leafy greens. Through its recipe services, culinary workshops and engaging school programs such as the Sarap Sustansya Cooking Competition, MAGGI helps youth and families to create tasty dishes based on healthy iron sources to help encourage the consumption of iron-rich food.

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