Announcement, Products and Brands

Mum Shares: PCPPI Partners With Southville To Further Employees’ Education

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Pepsi-Cola Products Philippines, Inc. (PCPPI) ~the exclusive manufacturer of PepsiCo beverages in the country ~ partners with Southville International School and Colleges {SISC} to benefit employees who wish to continue learning and further their education.

The partnership covers tuition fee discount for PCPPI employees who will enroll in Southville’s Flexible Higher Education Programs or those courses that are conducted 100% online, using blended learning solutions. The discount is applicable in select courses from SISC and Southville International School Affiliated with Foreign Universities {SISFU}.

SISFU offers academic programs from foreign countries which are recognized for its high quality and standards. Graduates from these programs will also receive diplomas or certificates from the foreign academic institutions.


“PCPPI believes in developing talents from within. Through our partnership with SISC and SISFU, we want to inspire our employees to continue learning to achieve their personal and career aspirations,” said PCPPI president and chief executive officer Frederick D. Ong.


The partnership also targets PCPPI employees who, due to life’s circumstances, were not able to finish their studies to finally get degreed. Since the programs are online, it gives them opportunity to combine education with work.

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Announcement, lifestyle, Products and Brands

Mum Shares: Everybody’s Talking About Pepsi

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Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Beverage giant Pepsi is one of the most talked about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

“What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi’s case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across,” shares Tina Pang ~ Head of Client Solutions, Southeast Asia, Twitter.

Pepsi’s campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

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