social media Archives

Tips + Tricks: 6 Tips To Ace Social Media For Your Online Business Growth

February 28, 2022 2 Comments

Here are some of the best methods you can utilize to scale your business in no time

Starting your online business can be a tricky affair in these trying times. One factor that contributes largely to the success of a business in today’s world is the right use of various Social Media tools. These tools translate branding into sales which eventually will generate revenue for your business.

This month, we have listed down top tips that can be applied to churn out a successful business online.

Product Knowledge should be at the back of your hand

As a business owner, you need to start off by listing the Features, Benefits, and Real Advantages of your products to identify how to properly draw your communication and marketing plan. These three facets are essential for customizing branding and helping your product and/ or service stand out amidst a sea of online sellers breaking from the clutter and eventually converting leads to effective sales.

Identify your Target Audience

As an entrepreneur, you have to walk in your customers’ shoes and identify correctly what their concerns, needs, and pain points are. Having figured your business audience, you can come up with an effective marketing, content, and communication plan to reach out to your target audience.

Identify your price points

As an online seller, it is important to identify accurate price points of your offerings which are generally based on factors like your target audience, their consumption habit, the market competition as well the value for money the product offers. An estimated price point lets you benchmark your position and helps you customize your communication plans for promoting your offerings and engaging well on social media without overdoing it. If gauged well, a well-thought price point can scale up a business to a great extent.

Craft a content strategy

An essential way to maximize social media reach for your business is to have a content strategy calendar in place and choose appropriate tools which if properly utilized can prove advantageous for most brands or businesses.

Showcase your products with multiple images

While shopping online you would want to vet a product and inspect its details quite minutely before making a purchase, similarly, it is essential that your customer gets to view different angles of the product you are cataloging on your website. Always make sure that you upload multiple images that are shot well, backed by suitable lighting conditions and backgrounds, for your audience to fully appreciate it.

mum musings

Venturing Into Radio Advertising

April 3, 2013 No Comments

In this age of the internet and other modern-day methods of communication and social media, one old thing survived the gazillion of mobile phones that come and go, as well as the number of other gadgets that go in fashion, the radio. Long before we have an entire generation of gadget-toting and technology-dependent people, radio is everyone’s best friend and has long been the only form of entertainment and news, too. I bet most of us have fond memories of family gatherings that feature the good ol’ dependable radio. Remember those nights we spent listening to our favorite radio drama or that scary radio program that scare the living daylights out of us?

Suffice to say, radio will probably be around for a much longer period of time and even in the advent of Twitter and Facebook, there are still a considerable number of people who would rather hear about the latest news and developments on the radio. You can also get a lot of information and a good amount of entertainment from it, too, especially if you are tuned in to those FM radio stations that play the latest music and host enjoyable talk shows that are worth your time. It will probably come as no surprise to you that people still consider sirius radio advertising and the likes a very effective way to reach out to a big audience and thereby improving their following or their market. It still at par with other forms of media, in terms of scope and audience reach. Investing on radio advertising, therefore, especially on the top-rated radio program and time slots, will prove to be quite beneficial to a business or a company.

Will you consider advertising on radio in this day and age? Why?

image is from radioactivemedia.net

mum musings

Tips + Tricks: Is it Time for You to Consider Buying Instagram Followers?

February 12, 2013 No Comments

Recently, Facebook purchased the photo-sharing program Instagram. This purchase has boosted their popularity in the social media world and Instagram continues to see growth. This growth is not only from the United States, but from across the world. The attractiveness of Instagram is primarily due to their ease of sharing features as well as the ability to manipulate photos. Many Instagram users may be wondering if this program is right for their business. In order to make this program work for you, you must make the decision to buy Instagram followers.

Most experts in this field recommend purchasing lnstagram followers. While you will be able to attract many on your own, you will experience a greater growth and exposure from purchasing followers. Many businesses have found that Instagram has only worked for their business after purchasing real Instagram followers.