Barangay Kalawaan in Pasig City bagged the “Pinakagwapong Barangay” award for its liveliness in the midst of its dense population as Schick winds down the Suaveng Ahit, Gwapong Schick Barangay Tour last September 30 in Pasig City. The bustling streets proved that this barangay was a winner, along with its officials who work hard to maintain peace and order.
Shick’s advocacy campaign, Suaveng Ahit, Gwapong Schick Barangay Tour started in December 2012. Together with the dance diva, Regine Tolentino, it aims to promote proper personal grooming, as well as cleanliness in the community. For the Gwapong Mamamayan, Schick provided free haircut and shaving services, and gave away thousands of Schick Exacta2 samples to the residents of the areas they visited. For Gwapong Syudad, they worked with the officials of the communities and promoted maintaining cleanliness of the surroundings. The barangay caravan kicked off at Salamalabanan Subdivision in Imus, and visited barangays in Antipolo, Muntinlupa, Novaliches, Caloocan and Pasig City. A number of fun activities that promoted sportsmanship among people, like a free-throw and half-court shootouts, three-on-three basketball games and dance showdowns.
“Unang-una nagpapasalamat po ako sa programang SCHICK dahil kami ang napili bilang Pinaka-gwapong Barangay. Maraming tao ang natulungan at nakinabang dito sa aming barangay lalo na ang SAKTODA,” said Kalawaan Barangay Captain Jaime “Jimmy” Lee. added Lee.
Schick has always believed that being well groomed boosts not just physical but also mental wellness, and hence makes for a more confident community. “We plan to do this event through our distributors across Philippines and have their own mini barangay tour of the Suaveng Ahit, Gwapong Schick,” said stated SCHICK Marketing Manager Cara Ramirez-Tecson. “We believe in its advocacy of promoting proper personal grooming while ensuring that we keep the community in mind as well when it comes to wellness and cleanliness. This activity also enables us to improve our distribution in areas we have opportunities since it includes merchandising blitz and sari-sari promotions that help our brand, Schick be more accessible to our consumers.”
For more information about their tours, promos and prizes, please visit the Schick Facebook FanPage.