Minute Maid, a subsidiary brand of The Coca-Cola Company, recently launched ‘Minute Maid Nurisha,’ a great tasting, orange-flavored, micronutrient-fortified juice drink to help sustainably address Iron Deficiency Anemia (IDA) and micronutrient deficiencies among school-aged Filipino children at Sauyo Elementary School in Quezon City.
In a recent program partnership agreement signed with the Office of Congressman Kit Belmonte and with the support of the Office of the Vice Mayor Joy Belmonte, and the DepEd Division of City Schools, Coca-Cola Philippines commits to provide 3,500 school children in the 6th District of Quezon City. Through the Minute Maid Nurisha Supplementary Program, Coca-Cola Philippines aims to help improve the health and well-being of school children.
Since 2005, Coca-Cola Philippines has worked with the Food and Nutrition Research Institute (FNRI) of the Department of Science and Technology to develop a beverage that will help alleviate Iron Deficiency Anemia (IDA) through the NutriJuice Program. The efficacy study conducted in 2006 has yielded very positive results among children suffering from IDA.
This year, Coca-Cola expanded the partnership with FNRI to develop a wider spectrum beverage product that will not only help address IDA but also the overall micronutrient deficiencies among school children through the Minute Maid Nurisha Supplementary Program. Using the fruit and nature expertise of the Minute Maid brand, Coca-Cola with FNRI developed a new clinically proven orange-juice drink that helps deliver 14 key nutrients to address common nutrient gaps in a child’s diet. Minute Maid Nurisha is given to school children ages 6 to 9 for free for a period of 120 days.
