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Why Is PMAP An Institution In The Modeling Industry + What Is A Modéle?

In response to what they believed were conditions in the fashion-modeling industry that needed to be professionalized, top-caliber models founded the Professional Models Association of the Philippines, or PMAP, in 1987. They sought for reasonable working hours and standardized compensation for model bookings. “As a union we are vocal with our rights.  As an association, …