A look back at how some Filipinos proved to be the guiding light in the time of COVID and what’s next for a community rebuilding the society through helping each other.
The last few months were indeed challenging not only for us here in the Philippines, but globally. As we continue to face the COVID-19 pandemic and its effects that completely altered the normalcy we used to know, almost everyone feels that they are in the dark and without hope. SkinWhite, a pioneering whitening brand stood out by bringing light not just to whiten skin but to bring the light of hope to everyone through its #BeTheLight campaign. This envisioned to champion togetherness with everyone, either by group or individual, to be the beacons of light in these trying times.
#BeTheLight campaign supported the good causes of several individuals and organizations through donation. Selected individuals were Marielle Solomon of Siargao Community Kitchen which aided more than 4,000 families in their community and neighboring barangays, Barangay Holy Spirit PWD Association’s president Sarah dela Rosa whose efforts were recognized even outside their area, Pia Alviola of Project Love who was able to donate more than 2,000 protective equipment to frontliners, Melissa Olit of Aiza’s Community Kitchen reached more than 15,000 beneficiaries, and Angela Lapinosa’s team for RiceAboveCovid, were able to provide more than 300 help packages.[Read more…]