A look back at how some Filipinos proved to be the guiding light in the time of COVID and what’s next for a community rebuilding the society through helping each other.
The last few months were indeed challenging not only for us here in the Philippines, but globally. As we continue to face the COVID-19 pandemic and its effects that completely altered the normalcy we used to know, almost everyone feels that they are in the dark and without hope. SkinWhite, a pioneering whitening brand stood out by bringing light not just to whiten skin but to bring the light of hope to everyone through its #BeTheLight campaign. This envisioned to champion togetherness with everyone, either by group or individual, to be the beacons of light in these trying times.
#BeTheLight campaign supported the good causes of several individuals and organizations through donation. Selected individuals were Marielle Solomon of Siargao Community Kitchen which aided more than 4,000 families in their community and neighboring barangays, Barangay Holy Spirit PWD Association’s president Sarah dela Rosa whose efforts were recognized even outside their area, Pia Alviola of Project Love who was able to donate more than 2,000 protective equipment to frontliners, Melissa Olit of Aiza’s Community Kitchen reached more than 15,000 beneficiaries, and Angela Lapinosa’s team for RiceAboveCovid, were able to provide more than 300 help packages.
The fight against COVID-19 is far from over. Until a safe and effective vaccine is found for COVID-19, Splash Corporation believes the private corporate sector should continue to help the government curb the spread of this disease and keep people safe.
As part of their continuing COVID-19 initiative, Splash Corporation has been supplying medical institutions and frontliners in Metro Manila, Luzon, Visayas and Mindanao with Hygienix alcohol and Hygienix soap to ensure that their disinfectant requirements are sufficient. These donations are coursed through Splash sales personnel on the field and delivered with the help of Splash official distributors. Splash’s target is to finish delivering 80 gallons of alcohol and 5 cases of soap to each of the 40 hospitals in their list this July.
Everyday, we battle with different challenges that life throws at us. This time, the battle is not one of those daily stumbling blocks, rather, a global health crisis that has altered life’s normalcy. During these challenging times, a call for encouragement and a message of gratitude may come a long way, especially to those who work in health care, food, freight, and finance services among many other industries. These front-line workers risk their lives to keep the community going and functional amid the pandemic. This time, the fight they’re trying to overcome is for the common and greater good, in order to wake up to a beautiful tomorrow, not only for themselves and their families but for the whole country.