Announcement, mum shares, Products and Brands

Mum Shares: Haier and Magic Appliance Center Unveil New Showroom at Magic Mall Urdaneta

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Haier Philippines, in partnership with Magic Appliance Center, proudly launched the grand opening of its new Haier Showroom at Magic Mall Urdaneta. The event marked a significant milestone in bringing world-class innovation and smarter home solutions closer to Filipino households.

The launch showcased Haier’s innovative lineup of home appliances, including the Haier Multi-Door Inverter Refrigerators, Front Load Washing Machines, Televisions, Air Conditioners, and Gas Ranges. The showroom is designed to provide a hands-on experience for customers, highlighting Haier’s commitment to intelligent living through innovation — perfectly captured in its tagline: #MoreCreationMorePossibilities.

Guests were welcomed with a grand presentation of Haier’s most innovative appliances, led by the product managers who detailed the features and benefits of each product. A live Q&A session gave attendees the opportunity to directly interact with Haier experts and gain insights on how these appliances can elevate their lifestyle.

To bring the excitement beyond the showroom floor, Haier and Magic Appliance Center conducted a livestream of the event, allowing online viewers to witness the celebration and innovation in real-time. Registered guests also had the chance to win exclusive raffle prizes, adding more thrill to the event.

The new Haier Showroom serves as a dynamic space where customers can explore the latest in home technology, experience product demonstrations, and receive expert advice tailored to their needs. It reflects Haier’s mission to create smarter homes and enrich lives through reliable, energy-efficient, and user-friendly appliances.

With the opening of this showroom, Haier and Magic Appliance Center reaffirm their dedication to delivering value, innovation, and convenience to Filipino families — one appliance at a time.

Press Release

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Mum Inspires

Mum Inspires: Of Simple Joys + Junes

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June seemed to have crept up on us too quickly and there is no other choice but to say goodbye to summer, albeit reluctantly. The hot and humid afternoons are slowly giving way to colder climate and soft showers, which makes my house plants very happy. One of my simple joys!

Speaking of simple joys, I find myself regularly seeking for them. Stacking on one simple joy after another, filling my cup until it overflows.

Some call these glimmers, the simple yet lovely moments that brightens our days or lifts our mood even in the midst of a not-so-good day.

Some of my recent simple joys include:

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Announcement, books, events, lifestyle, mum shares

Mum Shares: Rex Education Unveils New Book Titles, Organizes Fun Games, and Activities at Philippine Book Festival 2025

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Mum shares, press release, books, book events, lifestyle, hobbies, announcement, book fair
Atty. Buhain with some members of the REX team

What a fiesta! Over 40,000 visitors captivated this year’s Philippine Book Festival (PBF) and energized the 4-day event at the Megatrade Hall in SM Megamall, Mandaluyong City. PBF 2025 was held recently and was powered by the National Book Development Board (NBDB).

Rex Education, the leading book publisher and education solutions provider in the Philippines, participated joyfully and showcased its latest titles by Filipino authors, including Filipiniana titles. REX’s main booth unveiled academic titles from basic, college, and law education, with every offering thoughtfully developed by various experts in the field.

NBDB aptly chose the fiesta theme to make the event merry and fun-filled. Some of the country’s most famous celebrations, such as the Dinagyang Festival, were highlighted during the occasion. In keeping with the festive and celebratory mood, REX offered exclusive deals and big discounts and joined in the fun with exciting games and prizes.

Moreover, REX held a stamp-collecting activity at its Lakbay Aklat booth to give guests an immersive experience. Those who completed the activity received prizes. Additionally, REX organized a Scavenger Hunt where the participants learned more about the company’s offerings while also exploring the event in a fun, engaging way. Those who joined the Scavenger Hunt also received prizes and tokens or REX keepsakes.

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