Tips + Tricks: 6 Tips To Ace Social Media For Your Online Business Growth

Here are some of the best methods you can utilize to scale your business in no time

Starting your online business can be a tricky affair in these trying times. One factor that contributes largely to the success of a business in today’s world is the right use of various Social Media tools. These tools translate branding into sales which eventually will generate revenue for your business.

This month, we have listed down top tips that can be applied to churn out a successful business online.

Product Knowledge should be at the back of your hand

As a business owner, you need to start off by listing the Features, Benefits, and Real Advantages of your products to identify how to properly draw your communication and marketing plan. These three facets are essential for customizing branding and helping your product and/ or service stand out amidst a sea of online sellers breaking from the clutter and eventually converting leads to effective sales.

Identify your Target Audience

As an entrepreneur, you have to walk in your customers’ shoes and identify correctly what their concerns, needs, and pain points are. Having figured your business audience, you can come up with an effective marketing, content, and communication plan to reach out to your target audience.

Identify your price points

As an online seller, it is important to identify accurate price points of your offerings which are generally based on factors like your target audience, their consumption habit, the market competition as well the value for money the product offers. An estimated price point lets you benchmark your position and helps you customize your communication plans for promoting your offerings and engaging well on social media without overdoing it. If gauged well, a well-thought price point can scale up a business to a great extent.

Craft a content strategy

An essential way to maximize social media reach for your business is to have a content strategy calendar in place and choose appropriate tools which if properly utilized can prove advantageous for most brands or businesses.

Showcase your products with multiple images

While shopping online you would want to vet a product and inspect its details quite minutely before making a purchase, similarly, it is essential that your customer gets to view different angles of the product you are cataloging on your website. Always make sure that you upload multiple images that are shot well, backed by suitable lighting conditions and backgrounds, for your audience to fully appreciate it.

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Money Matters: 5 Ways To Keep Your Customers During The Pandemic

Photo by Álvaro Serrano on Unsplash

The Covid19 pandemic put a stop in world economies. It made businesses, big and small alike, struggle to keep afloat while the world wait with bated breath for the onslaught of the would-be biggest health crisis of our time to finally stop. Numerous establishments were badly hit. Some may not even be opening up shops anytime soon. While those who were lucky enough to continue providing products and services to now-homebound customers and clienteles grapple at the staggering changes and restrictions brought about by the current situation.

The economic crisis brought about by this health emergency is but another reason to make sure your customers continue to patronize your products and services. Here are a few things to do exactly that:

Focus on your existing customers

The loyal customers are the backbone of every business or enterprise. You need to put premium on your existing customers as you also build a number of new ones for your business. Commend the people who continue to support your company even in this difficult times. Go the extra mile to provide better service or improved products.

A few of the things you can do to show your customers exactly how you value them includes reviewing your loyalty program or hosting free webinars. You can also provide streamlined customer support for an even improved customer experience.

Establish a constant communication with your customers

Life in the time of Covid-19, money matters, tips and tricks, money talks
Photo by Jon Tyson on Unsplash

Now that your clients are unable to see you face-to-face as they cannot visit your shop or your store, it is high time that you set up a way for your customers to contact you conveniently and instantly. This is also the time to show your users and subscribers that you hear them and that you empathize with their causes. You can use your online pages for this purpose. You can also set up a mailing list or set up a hotline where the users can contact you any time.

Ask your self this question: why do I need a customer 360 view? and consider investing on softwares and products to help you effectively manage your customer data. This will allow you to use these data in order to serve and supply your clients better.

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Tips + Tricks: 7 Things You Should Do When Starting An Online Store

Research shows that up to 80% of internet users make at least one online purchase in their lifetime. This statistic explains the trend by most businesses to launch online stores. They are simple and cheap to set-up compared to the brick and mortar methods, and retailers can reach more customers within a short period. In fact, marketers predict a surge in e-commerce sales by up to $523 billion in the next few years. These are some pretty great facts for any retailer who wants to set-up an online store, but research also shows many e-commerce businesses do not make profits. Some cite ineffective marketing campaigns while others have poor business operations.

Savvy entrepreneurs share their insights on how to improve the chances of success of their online stores by doing these 7 things when starting an online store.

Choose your System Carefully

Naturally, retailers will follow what other retailers are doing. However, some companies use specialized custom solutions developed on old systems that may not support your business. As such, any online startup business should choose a popular system that is well-supported. It should also produce attractive shops and have a good community. Retailers who don’t want to use codes can choose hosted platforms like Shopify.

Ultimately, if you will opt to launch a new website for your shop, it is a must to invest in a Website Design that is very user-friendly and has a responsive design that would provide customers with optimal experience to keep them coming back to puchase.

Pay Special Attention to SEO

A while ago, developing SEO optimized content for an online store was pretty easy. However, with the unpredictable changes in Google algorithms, it has become difficult to create unique content for the stores without duplication. It does not render SEO impractical; in fact, it is the most important tool for stores that want to improve their ranking and visibility.

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