Glorious, popularly known as the country’s first Stevia company, is positive on its outlook despite almost 2-years in the pandemic as more and more people turn to healthier alternatives, sales of stevia products continue to grow.
According to agribusiness finance giant Rabobank, Stevia’s sales are expected to hit $700 million worldwide in the next few years.
Consumers in the Philippines can now get their calorie-free sugar needs from natural alternatives. Before, stevia was restricted to the health food market without any FDA approval. Recently, it is now widely used as a natural substitute for artificial sweeteners in many products.
“Stevia has been touted as a safe and healthy sugar substitute with proven health benefits. It can sweeten foods, and it has several health benefits, including decreased calorie intake, lower blood sugar levels, and less risk of cavities,” said Maura De Leon, the woman behind Glorious, the country’s first stevia grower and manufacturer.
While it has zero calories, stevia is 200 times sweeter than refined sugar and does not affect blood sugar. It is a popular option for people looking to lose weight but who want to reduce their sugar intake.