Mum Shares: Haier and Magic Appliance Center Unveil New Showroom at Magic Mall Urdaneta

Haier Philippines, in partnership with Magic Appliance Center, proudly launched the grand opening of its new Haier Showroom at Magic Mall Urdaneta. The event marked a significant milestone in bringing world-class innovation and smarter home solutions closer to Filipino households.

The launch showcased Haier’s innovative lineup of home appliances, including the Haier Multi-Door Inverter RefrigeratorsFront Load Washing MachinesTelevisionsAir Conditioners, and Gas Ranges. The showroom is designed to provide a hands-on experience for customers, highlighting Haier’s commitment to intelligent living through innovation — perfectly captured in its tagline: #MoreCreationMorePossibilities.

Guests were welcomed with a grand presentation of Haier’s most innovative appliances, led by the product managers who detailed the features and benefits of each product. A live Q&A session gave attendees the opportunity to directly interact with Haier experts and gain insights on how these appliances can elevate their lifestyle.

To bring the excitement beyond the showroom floor, Haier and Magic Appliance Center conducted a livestream of the event, allowing online viewers to witness the celebration and innovation in real-time. Registered guests also had the chance to win exclusive raffle prizes, adding more thrill to the event.

The new Haier Showroom serves as a dynamic space where customers can explore the latest in home technology, experience product demonstrations, and receive expert advice tailored to their needs. It reflects Haier’s mission to create smarter homes and enrich lives through reliable, energy-efficient, and user-friendly appliances.

With the opening of this showroom, Haier and Magic Appliance Center reaffirm their dedication to delivering value, innovation, and convenience to Filipino families — one appliance at a time.

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Mum Shares: Haier Named The No. 1 Global Brand In Major Appliances For 2024

Haier has been officially recognized as the number one global brand in major appliances for 2024. This recognition comes from Euromonitor International Limited, based on 2024 volume sales data across key appliance categories. The brand’s continuous commitment to innovation, quality, and consumer satisfaction has solidified its leading position in the global market.

With a strong focus on technology-driven solutions, energy efficiency, and user-friendly designs, Haier has consistently met the needs of modern households. Its leadership in smart home integration and forward-thinking appliances has resonated with consumers worldwide, helping the brand maintain its top status in the industry.

The claim, “Haier is the number one brand globally in major appliances in 2024,” is backed by extensive research conducted by Euromonitor International Limited. This certification highlights Haier’s dominance in home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. The ranking is based on unit share and 2024 volume sales data across retail channels, builder merchants, and the construction sector. This recognition reinforces the trust that millions of consumers place in Haier’s products every day.

Adding to its credibility, this claim has been reviewed and approved by the Ad Standards Council (ASC), ensuring transparency and accuracy in its communication. The ASC REFERENCE CODE: H0232P031325H further validates this recognition, providing consumers with confidence in Haier’s industry leadership.

Haier’s rise to the top has been driven by its commitment to continuous innovation and customer-centric solutions. From smart refrigerators with AI-powered features to high-efficiency washing machines, the brand continues to introduce groundbreaking technology that enhances everyday living. Sustainability and energy efficiency also remain key priorities, as Haier focuses on creating appliances that contribute to a greener and more sustainable future.

This recognition as the number one global brand in major appliances marks another milestone for Haier as it continues to set industry benchmarks. With an unwavering dedication to innovation and excellence, Haier remains at the forefront of modern home solutions.

More Creation, More Possibilities.

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Mum Shares: Say ‘YES’ to Easy + Convenient Laundry Experience


Being excited with stack of clothes for laundry will surely be the last thing in your wish list. But did you know that washing can be this easy and exciting too? Sharp’s got you covered with its line up of Fully Automatic Washing Machine that will surely become your reliable home companion with its advanced features and modern style, perfect for all season!

Sharp has been in the Philippines for more than 40 years uplifting lives and serving Filipinos. With its local fit product, it continuously innovates with consumers in mind providing them the best and most efficient laundry experience. Being one of the top brand in market share for washing machine in the country, it has also been recognized as the ‘Most Trusted Brand’ for washing machine category by Reader’s Digest for 11 consecutive years. Sharp offers wide range of high quality and innovative offerings
from its Semi-automatic to Top Load products, including its Fully Automatic Washing Machine.

If you are looking for an innovative fully automatic washing machine product in the market, it’s best to look for these important qualities.

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Easy and Convenient to Use

Aside from being a convenient partner to the customers with its user friendly features, Sharp’s washing machine is unique with its Low Water Pressure Operation wherein its valve can operate for as low as 0.01 MPa or 1.45 PSI (water pressure) and works well even on areas with low water pressure, providing best solution to your problem. Additionally, it is also composed of multiple innovative features making it the best and reliable partner in your laundry experience.

One of Sharp’s best Fully Automatic Line-up is its original No Holes Tub ES-S115HP-SL(11.5kg), and ES-S95HP-GY(9.5kg), wherein it is equipped with No Holes Tub Technology that lets you save water by up to 30%, and provides more hygienic laundry and is gentler on clothes providing gentle care even on most delicate fabrics.

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