FILA, the brand that features innovation while still taking its cues from a rich and storied past, pull out all the stops as they salute 2013 with the highly-anticipated Brazilian Carnival-themed FILA Polo Cup!

The FILA Polo Cup 2013 took place on 10 February at plush Forbes Park’s The Manila Polo Club. The annual event kicks off with the Low Goal game at 2pm, followed by the High Goal game at 4pm. Festivities, with more glitz that ever before, took place after at 6pm. Brazilian-born actor and FILA endorser Fabio Ide, aced the hosting duties, as Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers, and Talentadong Pinoy Hall-of-Famer Astroboy, entertained everyone who attends the colorful event.

Many of Manila’s finest graced the momentous occasion, including fellow FILA endorsers endorsers Georgina Wilson, Borgy Manotoc, Tim Yap, and FILA’s first couple, president and CEO of FILA Philippines Cris Albert and husband and company chairman, Butch Albert, who also happens to  be celebrating his birthday this month of hearts.

The Brazilian Carnival concept came full circle with the enthralling performances by Guarana, the country’s leading proponents of traditional and authentic Bossa Nova and Samba. The Escola de Samba de Manila, founded by the same brilliant minds behind Guarana, has taken unto itself the task of bringing Brazilian Carnival to the event with their bright, festive colors and infectious, pulsating rhythms, the closest we can get to experience an authentic Mardi Gras festival without leaving the country!

Manila’s premiere hoop artist and Talentadong Pinoy Grand Champion, Astroboy, did not disappoint with his fiery display of fierceness.  This 2011-2012 Talentadong Pinoy Hall of Famer is largely self-taught, learning the art of the hula-hoop in Paris, and honing his talent as part of the New York-based troupe The Gyronauts.

You’d ask, why Brazilian Carnival?  Simply because nothing beats the Brazilian method when it comes to emotion, color, atmosphere, and sheer over-the-top joyous celebration.  This is a perfect welcome for FILA’s bigger direction in 2013. FILA, the oldest and wisest of the brands, has stayed true to boldness, color, and design, throughout its history.  Fans and enthusiasts alike can look forward to more of this in the new year, but elevated to a whole new level.

FILA die-hards and those just discovering the marque excitedly awaits the new brands and new lines with the revamped range including sport and lifestyle masterpieces for just about anyone, including the following:

• FILA Everest –  a no-nonsense brand that believes in dreaming big and doing big, Everest is built for those who lead the extreme active lifestyle and regularly tread on the cutting edge. This is for the nature adventurer, lightweight but protective, Everest shoes are designed to meet the performance needs of the adventurous people who epitomizes the old adage, “tough times never last but tough people do,” yet it remains comfortable, allowing more freedom of movement without sacrificing durability.
• FILA Outdoors – More than a brand, Outdoors is an answer to a question.  It is a response to one of the deepest and most basic of human needs, the desire to bring back the simple joys and pleasures of childhood.  It is the direct result of the blood that runs through our veins, and the revolutionary return of the Pinoy.  It is what FILA consumers want and need.
• FILA Tiva – The Heart of Tiva is escape, a yearning for love, light, freedom.  It is for the girl who takes the road less traveled.  The Soul of Tiva is the mantra “follow the light.”  It represents a new lifestyle and culture that loves the open sea, freedom, and nature.  It follows alternative sports like surfing, diving and kiteboarding, but with less emphasis on performance and more detail on the soul.
• FILA Freestyle – A new hyper brand forged by the classic timelessness of FILA Vintage and the irresistible call of FILA Outdoors.  A brand full of strength and personality, it screams youth at its prime but reflects a respect for the classics.  Freestyle is for the Old Timeless, Livewire, Agro, Emo, Creative fun-seeker.  Freestyle is anything but shy.

FILA strongly believes that sport is an artform, a combination of beauty, passion, form, luxury and movement.   Sport is inspiring and inspired, it can be viewed as a painting in a gallery or a ballet in a theater. As a company founded in Italy, FILA, more than anyone, recognizes the art of sport, the importance of design, and the feel uniquely tied to it.

Look for your favorite FILA brands in the following local branches:  SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma,  Ayala Malls Pavilion, Ayala Malls Market! Market!,  Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay,  Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo,  NCC Mall Davao,  NCC Mall Tagum, LCC Legazpi.

For more information about their products and the company, do not forget to visit the Fila Website .