No matter how hard we try, keeping our clothes looking new is always a challenge. Regular wear and tear and the constant washing take a toll on the color and fabric, making our best clothes old-looking, its colors faded and at times, the stitching frayed.

Often, we blame it on the detergent or the way our clothes are handled when washed. However, what we may not know is that the washing machine we use may be one of the reasons our clothes age quickly.

With this, Beko, one of Europe’s most popular appliance brand, brings innovative laundry solutions with its advanced line of washing machines. Its innovative Aquawave™ Technology provide gentle yet effective washing conditions for all garments, making them last longer.

This breakthrough technology is inspired by nature as it replicates the gentle and effective power motion of waves that protect your clothes from wearing out.

The specially designed drum pattern gently carries the laundry away like a wave from the drum. Thus, garments move smoothly around the washing machine. Paddles with wave form also contribute to the gentle care of your laundry. Finally, the curve on the door glass provides more mixing effect by helping the laundry to move more easily. Thus, the need for energy is reduced.

 “We understand how important it is for people to preserve their clothes. As a leading brand of home and lifestyle improvement solutions, Beko aims to be the official partner of the everyday by addressing the many needs of our customers,” said Dyeun Zapanta, Beko Philippines Sales, and Marketing Head. “Our innovative technologies are a result of our understanding of the needs of today’s consumers.”

Beko Philippines, on its second year, strengthens further its local presence. Since 2015, the company already doubled its distribution and tripled its sales through an enhanced and domineering product line that continuously meets the needs of the Filipino market.