mum shares, Products and Brands

Mum Shares: Haier Named The No. 1 Global Brand In Major Appliances For 2024

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Haier has been officially recognized as the number one global brand in major appliances for 2024. This recognition comes from Euromonitor International Limited, based on 2024 volume sales data across key appliance categories. The brand’s continuous commitment to innovation, quality, and consumer satisfaction has solidified its leading position in the global market.

With a strong focus on technology-driven solutions, energy efficiency, and user-friendly designs, Haier has consistently met the needs of modern households. Its leadership in smart home integration and forward-thinking appliances has resonated with consumers worldwide, helping the brand maintain its top status in the industry.

The claim, “Haier is the number one brand globally in major appliances in 2024,” is backed by extensive research conducted by Euromonitor International Limited. This certification highlights Haier’s dominance in home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances. The ranking is based on unit share and 2024 volume sales data across retail channels, builder merchants, and the construction sector. This recognition reinforces the trust that millions of consumers place in Haier’s products every day.

Adding to its credibility, this claim has been reviewed and approved by the Ad Standards Council (ASC), ensuring transparency and accuracy in its communication. The ASC REFERENCE CODE: H0232P031325H further validates this recognition, providing consumers with confidence in Haier’s industry leadership.

Haier’s rise to the top has been driven by its commitment to continuous innovation and customer-centric solutions. From smart refrigerators with AI-powered features to high-efficiency washing machines, the brand continues to introduce groundbreaking technology that enhances everyday living. Sustainability and energy efficiency also remain key priorities, as Haier focuses on creating appliances that contribute to a greener and more sustainable future.

This recognition as the number one global brand in major appliances marks another milestone for Haier as it continues to set industry benchmarks. With an unwavering dedication to innovation and excellence, Haier remains at the forefront of modern home solutions.

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Announcement, Products and Brands

Mum Shares: PCPPI Partners With Southville To Further Employees’ Education

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Pepsi-Cola Products Philippines, Inc. (PCPPI) ~the exclusive manufacturer of PepsiCo beverages in the country ~ partners with Southville International School and Colleges {SISC} to benefit employees who wish to continue learning and further their education.

The partnership covers tuition fee discount for PCPPI employees who will enroll in Southville’s Flexible Higher Education Programs or those courses that are conducted 100% online, using blended learning solutions. The discount is applicable in select courses from SISC and Southville International School Affiliated with Foreign Universities {SISFU}.

SISFU offers academic programs from foreign countries which are recognized for its high quality and standards. Graduates from these programs will also receive diplomas or certificates from the foreign academic institutions.


“PCPPI believes in developing talents from within. Through our partnership with SISC and SISFU, we want to inspire our employees to continue learning to achieve their personal and career aspirations,” said PCPPI president and chief executive officer Frederick D. Ong.


The partnership also targets PCPPI employees who, due to life’s circumstances, were not able to finish their studies to finally get degreed. Since the programs are online, it gives them opportunity to combine education with work.

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Announcement, lifestyle, Products and Brands

Mum Shares: Everybody’s Talking About Pepsi

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Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Beverage giant Pepsi is one of the most talked about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

“What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi’s case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across,” shares Tina Pang ~ Head of Client Solutions, Southeast Asia, Twitter.

Pepsi’s campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

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