Announcement, mum shares

Mum Shares: REX Education + PEAC Launch Edukampyon Iskolar Para Sa Kinabukasan ~ A Scholarship Program To Champion, Strengthen, + Uplift Teacher Education

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“Teaching is the profession that teaches all other professions.” Teachers are living vessels of knowledge and of dreams and aspirations of children whose voices fill teachers’ hearts and minds. As such, we recognize that lifelong learners need lifelong teachers ~ both championing education toward a better future for all.

With the desire to fuel hope and inspire action among Edukampyons, REX Education and the Private Education Assistance Committee {PEAC} launched the PEAC ~ REX Edukampyon Iskolar Para Sa Kinabukasan, a scholarship program that aims to champion, strengthen, and advance teacher education by encouraging the best and brightest learners to pursue the teaching profession.

announcement, mum shares, press release, education

Addressing the Challenges Faced by the Education Sector

According to the 2018 OECD Programme for International Student Assessment (PISA) results, Filipino students ranked the lowest among 79 countries in mathematics, science, and reading, with over 80% of students not reaching the minimum level of proficiency in reading. In a 2019research conducted by the Trends in International Mathematics and Science Study (TIMMS), scores of Filipino students decreased by 61 points in mathematics and by 83 points in science from 2003 to 2019. The Southeast Asia Primary Learning Metrics (SEA-PLM) also found that in 2019, at least 83% of Grade 5 students scored below reading and mathematics standards expected for end of primary schooling.

According to the World Bank Philippines Report 2021: “Improving teacher quality in schools will mean attracting and selecting the best candidates into the teaching profession. To strengthen teacher quality, [we] should begin from selecting the right people into the profession. Policies in teacher recruitment and hiring should be aimed at increasing the attractiveness of the career, such as incentivizing high achievers to pursue teacher training and eventually enter into the profession.”

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Announcement, Products and Brands

Mum Shares: PCPPI Partners With Southville To Further Employees’ Education

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Pepsi-Cola Products Philippines, Inc. (PCPPI) ~the exclusive manufacturer of PepsiCo beverages in the country ~ partners with Southville International School and Colleges {SISC} to benefit employees who wish to continue learning and further their education.

The partnership covers tuition fee discount for PCPPI employees who will enroll in Southville’s Flexible Higher Education Programs or those courses that are conducted 100% online, using blended learning solutions. The discount is applicable in select courses from SISC and Southville International School Affiliated with Foreign Universities {SISFU}.

SISFU offers academic programs from foreign countries which are recognized for its high quality and standards. Graduates from these programs will also receive diplomas or certificates from the foreign academic institutions.


“PCPPI believes in developing talents from within. Through our partnership with SISC and SISFU, we want to inspire our employees to continue learning to achieve their personal and career aspirations,” said PCPPI president and chief executive officer Frederick D. Ong.


The partnership also targets PCPPI employees who, due to life’s circumstances, were not able to finish their studies to finally get degreed. Since the programs are online, it gives them opportunity to combine education with work.

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Announcement, lifestyle, Products and Brands

Mum Shares: Everybody’s Talking About Pepsi

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Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter where they can convey their messages to the right audience.

Beverage giant Pepsi is one of the most talked about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

“What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi’s case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across,” shares Tina Pang ~ Head of Client Solutions, Southeast Asia, Twitter.

Pepsi’s campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on the streets of LA and New York featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

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